Green claims are often made with unfounded or weak verification. Our Recycled Content Standard exceeds the recommendations set out for the proposed new Directive on environmental labelling claims, and due to the use of nationally accredited certification bodies for auditing, is fully independent and traceable.

Our use of uniquely identifiable QR codes on products holds manufacturers accountable in a publicly visible manner.

The role of Loop extends beyond certification. We regularly review and update standards to keep pace with scientific advancements, economic and threats from fraudulent practices and changing environmental conditions. This ensures that products and services certified as environmentally friendly today will continue to uphold their promises in the future. By being the guardians of truth in environmental claims, we ensure that these claims remain valid and reliable.

As a Standards Owners, Loop also plays a pivotal role in promoting innovation. By setting high standards, we encourage businesses to develop new, more sustainable technologies and practices. This not only benefits the environment but also drives economic growth and job creation in sectors aligned with sustainability. In this way, Loop becomes a catalyst for positive change.