Why Get Certified?

Financials benefits and regulatory compliance

A Sustainable Advantage for Your Company and Your Customers

Environmental consciousness is demanded by all customers globally. An impactful strategy your company can adopt to align with these values is certifying you products' recycled content: it tells your customers you take sustainability seriously, don't engage in misleading claims.

Thanks to Loop, your customers can trust your brand.

1. Regulatory Compliance

With the growing emphasis on environmental protection, goverments and are implementing stringent standards for sustainable practices: Green Claims by European Commission.

Certifying your products for recycled content proactively positions your company to comply with regulations. This foresight prevents costly last-minute adaptations and legal repercussions, ensuring your business remains compliant, avoiding disruptions to your operations.

2. Cost Efficiency

Brand Owners: ensure your suppliers' claims are 100% truthful. Loop Certifications takes full responsibility of validating your supply chain's claims, allowing your company to focus on its core competency. Loop Certification is free for Brand Owners whilst decreasing significantly the workload for suppliers' claim verification.

Manufacturers: incorporating recycled materials into your products has been repeatedly proven to be cost-effective. Brand Owners, due to customer and legislative pressures, are now requiring verified recycled material to be present in your products. Using recycled materials reduces waste disposal costs, whilst mitigating the need to invest in costly waste management strategies.

These cost efficiencies will positively impact your bottom line while contributing to a more sustainable supply chain.

3. Competitive Edge

Setting your brand apart from the competition is paramount. Certifying products for recycled content gives your company a significant boost in branding and consumer trust. Consumers are educated and careful about their purchasing decisions: they favour products that align with their ethical and sustainability preferences.

Loop Certification attracts environmentally-conscious customers and positions your company as a leader in the industry, setting a higher standard for your competitors to try to catch-up.

4. Enhanced Brand Reputation

Certification has a strong positive impact on branding. It demonstrates transparency and accountability, as certified products undergo rigorous assessments to ensure compliance. By attaining and promoting our certification, your company communicates a strong commitment to sustainability, and builds trust and loyalty for your brand.

5. Customer Engagement and Loyalty

Today's consumers are not just looking for products; they seek meaningful experiences and connections with the brands they support. Certifying your products for recycled content fosters deeper customer engagement by tapping into their values and aspirations. When customers can tangibly see their purchase making a positive impact on the environment, they are more likely to feel connected to your brand and become loyal advocates.

6. Long-Term Sustainability

Investing in certification for recycled content is a strategic move that aligns your company with long-term sustainability goals. As global conversations surrounding climate change and resource depletion intensify, companies that prioritise sustainability are better positioned to adapt and thrive in a changing landscape. By certifying your products, you demonstrate your dedication to a sustainable future, attracting partners, investors, and customers who share that vision.

7. Environmental Stewardship

Certifying products for recycled content showcases a company's dedication to responsible environmental stewardship. By utilising recycled materials in their products, businesses directly contribute to reducing the demand for virgin resources. This action translates into lower carbon emissions, decreased energy consumption, and decreased landfill waste. Customers are increasingly drawn to brands that exhibit genuine concern for the environment, and this certification serves as a tangible representation of those values.

A Sustainable Advantage for Your Company and Your Customers

Certifying products for recycled content is not just an ethical choice; it's a savvy business strategy that offers numerous advantages. From bolstering your brand reputation and gaining a competitive edge to reducing costs and contributing to a healthier planet, the benefits are clear and compelling. By taking this proactive step, your company positions itself at the forefront of a sustainable movement that resonates with customers, stakeholders, and the world at large. Make the choice to certify your products for recycled content, and let your company thrive in a future where sustainability reigns supreme.