Arbiters of truth in environmental claims

About Us

Ours Standards are written to be the bedrock of truth in environmental claims on products and packaging. By upholding rigorous standards and ensuring that businesses adhere to them, we believe that we help consumers make informed choices, support sustainable practices, and safeguard the planet for future generations.

The importance of environmental standards cannot be overstated. With climate change, habitat loss, and pollution threatening the delicate balance of the planet, there is a growing demand for products that align with environmentally responsible practices. However, amidst this demand, the marketplace is rife with misleading claims and greenwashing, which is where the environmental standards owner steps in as the guardian of truth.

Loop acts as an impartial authority, establishing and verifying the criteria against which a product's environmental claims are evaluated. The establishment of such rigorous standards is the cornerstone of our role in maintaining the integrity of environmental claims.

One of the most notable aspects of the Loop's work is certification. A product or service that meets the specified criteria can bear our certification mark, signalling to consumers that it adheres to genuine environmentally friendly practices. This mark is a beacon of trust in a world where false claims and greenwashing have become all too common.

Take, for example, the organic food industry. The farmers and wholesalers are responsible for ensuring that products labeled as “organic” indeed meet the stringent criteria for organic farming. This means that the food was grown without synthetic pesticides or genetically modified organisms, and it adheres to specific sustainable farming practices. The certification offers consumers the assurance that they are making a sustainable and environmentally responsible choice.

Moreover, the role of Loop extends beyond certification. We regularly review and update standards to keep pace with scientific advancements, economic and threats from fraudulent practices and changing environmental conditions. This ensures that products and services certified as environmentally friendly today will continue to uphold their promises in the future. By being the guardians of truth in environmental claims, we ensure that these claims remain valid and reliable.

As a Standards Owners, Loop also plays a pivotal role in promoting innovation. By setting high standards, we encourage businesses to develop new, more sustainable technologies and practices. This not only benefits the environment but also drives economic growth and job creation in sectors aligned with sustainability. In this way, Loop becomes a catalyst for positive change.